My role and involvement in this music video project was predominately on acting, storyboarding, and lighting. Video editing was completed by my group partner Sophia, and the contribution I made to editing was syncing up the singing with the backtrack, and special effects selection, and giving colour grading suggestions.
We used a Chinese program developed by ByteDance called JianYing (剪影). Although I am not the main editor, I was mainly involved in providing suggestions. For instance, one key lesson I’ve learned is that it is better to sing along with the music when recording lip-synced scenes. This enables more precise synchronisation during post-production as the editor can match the sound frequency or overlap both recordings and recognize whether it is on the beat.
The editing sequence does not quite follow our initial plan because of the extra shots we took during filming. Rather, we reversed the sequence, experimented with several approaches, and determined which worked best. For example, the performance video was initially filmed for the chorus. However, the performance video felt less powerful than the graffiti scene, so it is not suitable to include it in the song's most famous passage.
The editing software has many embedded special effects such as fades, shadows, flashes, and colour effects. Due to its abstract and aesthetic style, the bridge portion is where we applied the majority of the special effects.
For example, Linda's solo featured a flashing, highly saturated colour stand for power, warning, and change.
On the other hand, Linn's solo also expresses the concepts of the two portrayals of her character when the nine squares segment effect is in black and white, with certain squares chosen at random and turned coloured.
Finally, the overlapping effect of Linda and Linn during a transitional effect creates unity and connection between the characters. This implies that the 2 artists are similar in a way. In this case, they share the same goal to ‘get him back’.
The majority of the footages are edited to sync with the beat. This is a fairly standard method of editing and segment footage into balanced scenes. This method creates higher audience engagement as it is more memorable, and powerful. However, overusing it and cutting it on the same beat pattern will create boring repetition and audiences may predict the next change in scene.
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